Rancho Mirage, CA

REI Rancho Mirage is moving closer towards opening.

The specialty outdoor retailer plans to open their store at The River in Rancho Mirage with Grand Opening festivities, Friday–Sunday, October 4-6. The popular store will offer a wide assortment of apparel, gear and expertise for camping, cycling, running, fitness, hiking, climbing and more. In addition, a full-service bike shop will be staffed with technicians to tune, repair and enhance the performance of all bikes.

As the country’s largest consumer co-op, anyone is welcome to tap into the expertise of REI’s store staff and online resources such as its Expert Advice library to learn or advance skills, plan adventures, and more. Members who join the co-op enjoy a range of benefits, including a used gear program called Re/Supply to find great deals on lightly used gear and trade-in products for gift cards, discounts on shop services and experiences, an annual Co-op Member Reward of 10% back on eligible purchases, and more.

Pictured, The River at Rancho Mirage

Here is the schedule for the Grand Opening as we currently know it according to the brand itself:

“There are multiple ways you can celebrate with us all weekend:

• Mornings: Special giveaway when the store opens at 10am Friday, Saturday, and Sunday (while daily supplies last). Enjoy complimentary coffee and get an exclusive camp mug with a donation to local non-profit (details coming soon).
• Afternoon Outdoor Social: Community partners, giveaways, music and more—1pm to 5pm
  • Outdoor brands in attendance: (details coming soon)
  • Local non-profits in attendance: (details coming soon)”

REI Rancho Mirage will be located at:

71800 California Hwy 111
B119
Rancho Mirage, CA 92270

For more information, click here.