Palm Springs, CA –

If you’re driving around Downtown Palm Springs, you might notice a new sight hanging from the lampposts – vibrant street banners that read, “Palm Springs Loves Canada.” The banners have been installed across the city as a gesture of appreciation for Canadian visitors, particularly in light of the ongoing tariff war between the United States and Canada.

The Palm Springs city government has worked hard to make this idea a reality, with support from local officials. Mayor Ron DeHarte expressed his gratitude, saying, “Thank you to the Palm Springs City Government’s downtown work crew for placing the Palm Springs Loves Canada banners downtown on Palm Canyon Drive. Shout out to all five councilmembers for pitching to make the banners possible. We realize some visitors have already left, but many are still in town. This is a simple gesture to say, ‘We appreciate you.'”

New Street Banner Signs Installed in Downtown Palm Springs

The campaign was sparked by the recent tensions between the two countries due to trade disputes, and the city’s initiative aims to remind Canadians how much they are loved by the Palm Springs community. Keith McCormick, the founder of Palm Springs Exotic Car Auctions, is credited with coming up with the idea.

For Palm Springs, known for being a popular destination for Canadians seeking sun during the winter months, this gesture of goodwill is seen as a small but meaningful step toward reinforcing ties between the two nations during a time of political uncertainty.