Palm Springs, CA
A groundbreaking new book, Universal Creative Intelligence™: How the Arts and Sciences Propel Human Advancement, is calling on readers across the globe to embrace creativity as the ultimate team sport. Written by D. Wesley Spencer and Marty Treinen, greater Palm Springs residents and co-founders of Creative Core Int’l, the book presents a bold framework designed to help individuals, teams, and organizations navigate today’s rapidly changing world with clarity, collaboration, and purpose.
Universal Creative Intelligence™ (UCI) began as a curriculum to empower elementary school children with lifelong learning skills. Over the course of a decade of research and practice, it evolved into a global framework for innovation, collaboration, and human development. At its core are five universal components—Lifelong Learning, The Creative Process, Emotional Mastery, Tru-Collaboration™, and Mission Focus—which form the foundation of a practical model designed to help people reimagine their roles in work, community, and life.
“In a world filled with disruption, this book is a beacon for those who want to shape their future—not just survive it,” said co-author Marty Treinen. “Creativity is the foundation of all progress. And it belongs to everyone.”
Drawing from their experiences in the arts, education, and organizational leadership, Treinen and Spencer have crafted a message that is as practical as it is powerful: creativity is not limited to artists or innovators—it is a universal human skill that can drive meaningful change. By blending arts and sciences with civic empowerment, UCI offers a unifying language and toolkit adaptable across businesses, schools, governments, and grassroots communities.
“Universal Creative Intelligence™ is more than a book—it’s a call to action,” added Spencer. “It’s about sparking a global renaissance rooted in creativity, compassion, and innovation.”
With its accessible approach, the book provides inspiration and strategy for CEOs, educators, policymakers, parents, and students alike. From revitalizing education to future-proofing workforces, it serves as a blueprint for shaping a more vibrant, collaborative, and equitable society.
About the Authors
- D. Wesley Spencer is an educator, actor, and director with 25 years of experience in the arts and education. He teaches film, television, and communication at Maricopa Community Colleges and advises organizations on interdisciplinary innovation.
- Marty Treinen is an artist and educator with over 40 years of experience. His career has spanned the arts and education, bringing a lifetime of creativity into every project.
Universal Creative Intelligence™ is now available worldwide, inviting readers everywhere to join in building a 21st Century Global Renaissance.
The book can be purchased on Amazon, here.