Palm Springs, CA
Bath & Body Works has opened a new retail location in Palm Springs while also announcing the launch of its latest fragrance, Nocturnal Rose.
The new store is located at 5200 E. Ramon Road, Palm Springs, CA 92264, within a well-visited shopping center that also includes Sprouts Farmers Market, Five Guys, Rubio’s Coastal Grill, Home Depot, Aldi, and several other national retailers. The Bath & Body Works location spans approximately 2,972 square feet.
“As a global leader in fragrance, we’re proud to offer a one-of-a-kind shopping experience and a wide selection of the highest quality products at the right price points for our customers,” said Ron Ford, Chief Stores Officer for Bath & Body Works. “Our outstanding store associates are key to delivering the immersive and convenient experience we know our customers love, and our brick-and-mortar footprint remains a successful component of our ongoing strategy.”
Alongside the store opening, Bath & Body Works announced expanded rose-inspired product offerings, highlighted by the debut of Nocturnal Rose. The genderless fragrance offers a darker and more modern interpretation of rose, with notes of black pepper, wild rose, and cedarwood.
The scent was developed in collaboration with the Givaudan fragrance house and Stephen Nilsen, vice president perfumer.
“Nocturnal Rose is a contemporary reimagining of a timeless flower—the black rose reborn in modern opulence,” Nilsen said. “Inspired by Rose de Mai from the fields of Grasse and layered with cedarwood and golden tobacco, the fragrance reflects modern luxury with a quiet intensity.”
The Palm Springs store adds to Bath & Body Works’ national retail presence while strengthening the East Ramon Road corridor as a key shopping destination for residents and visitors alike.
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