Rancho Mirage, CA

This past week, Equity Union Real Estate closed escrow on a 9,000 sq.ft. office and retail building in Rancho Mirage at 70-115 Highway 111. It will house the Rancho Mirage branch of its real estate brokerage.

Adding to its assets, this building will be its third branch in the Coachella Valley, with other offices in the region located in Palm Springs and Palm Desert, and their tenth overall location in Southern California. The office will be Equity Union’s Hub for increased agent training, productivity coaching and support in the region. It includes a state-of-the-art media room for its agents to create social media content, as well as high-end digital media marketing resources. Over 27 private offices for agents are also planned, with additional meeting space, a large training room, conference rooms and shared desk space for agents on the move.   

“The community of Realtors in the valley here have been very welcoming to us and receptive to our brand, support tools and business model”, said Harma Hartouni, CEO, Equity Union. “It’s because of their trust in us that we’ve been able to expand our operations at this pace and scale”. In June of this year, the company celebrated over 100 agents joining its Coachella Valley branches in under ten months, many of which were top producers from its local competitors.

The independent brokerage has over 600 agents companywide and sells over $2 Billion in sales volume annually. It’s the fastest growing real estate brokerage in Southern California. Corporate operations for Equity Union are based in Sherman Oaks, with additional branches in LA’s Westside, the San Fernando Valley and the Santa Clarita Valley.