Palm Springs, CA

Palm Springs will celebrate the 100th birthday of Hollywood icon Marilyn Monroe with a special downtown fundraising event later this month at the Kimpton Rowan Palm Springs Hotel.

The “Marilyn 100” Martini Festival is scheduled for May 30, 2026, from 5:30 p.m. to 8:30 p.m. in the hotel’s breezeway area near the city’s famous Forever Marilyn statue. Organizers describe the one-night-only event as a blend of mid-century Palm Springs glamour, craft cocktails, live music, and public art.

Presented by Palm Springs Pride, the Kimpton Rowan Palm Springs Hotel, and GRIT Development, the festival will feature tastings from several major beverage brands, including Ketel One, Teremana, Jägermeister, G.H. Mumm, and Absolut Vodka.

Guests will also experience a music set from DJ MODgirl while exploring the hotel’s surrounding art installations, including works by J.D. Hansen and Julian Voss-Andreae, along with the popular Angel Wings mural by Colette Miller and the “Love Letters” sculpture. Organizers are also encouraging attendees to spot one of David Černý’s well-known “Babies” sculptures during the event.

A portion of proceeds from the festival will benefit Palm Springs Pride and support the organization’s annual Pride celebration held each November in downtown Palm Springs. Organizers say the event also recognizes Monroe’s legacy as an advocate for compassion, authenticity, and inclusion.

Advance tickets are priced at $25 and include four martini sample tickets. Day-of admission will be $30. Organizers say attendance is limited and encourage guests to purchase tickets early through Palm Springs Pride.

The event will take place at the Kimpton Rowan Palm Springs Hotel, located at 100 W. Tahquitz Canyon Way in downtown Palm Springs.

Pictured Rowan Hotel

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