Palm Springs Shelter Dog Dominic Competing for National Makeover Contest to Support Adoption Efforts -

Palm Springs, CA

A once-neglected dog from the Palm Springs Animal Shelter is now competing on a national stage after a dramatic grooming transformation helped turn heartbreak into hope.

Dominic, a dog rescued after his owner was found deceased, has been named one of three finalists in the 15th annual Wahl® Dirty Dogs Contest, a nationwide campaign highlighting shelter dogs whose lives were transformed through grooming and rescue efforts.

Watch a video about the dog’s transformation.

The contest, organized by Wahl in partnership with Greater Good Charities, is designed to raise awareness about pet adoption and the importance of grooming neglected shelter animals. Public voting throughout May, which is National Pet Month, will determine the winner.

Dominic arrived at the Palm Springs shelter severely matted and in poor condition, with thick fur covering much of his body, including his paws and ears. Groomers Jasmina and Stephanie worked together to carefully remove years of neglect and reveal what organizers described as a “gentle dog” underneath the tangled coat.

The transformation not only improved Dominic’s health and comfort but also increased his chances of finding a permanent home.

If Dominic wins the competition, the Palm Springs Animal Shelter and his groomers would receive a combined $10,000 to support continued adoption and grooming efforts. First place awards $5,000 to the shelter and $5,000 to the groomer. Second and third place finalists also receive financial support.

Voting is taking place throughout the month of May on TikTok. Supporters can vote by visiting the @WahlPets or @WahlAnimal TikTok pages and commenting “#WahlDirtyDogsContest” on Dominic’s video. There is no limit to the number of comments allowed.

According to Wahl, millions of shelter dogs nationwide lack access to grooming services, which can make it harder for them to attract potential adopters. The company says it has spent the last 15 years donating grooming supplies to shelters and rescue organizations across the country.

Dominic is competing against two other rescue dogs selected as finalists this year.

Lucy, rescued in New Jersey after being abandoned in a crate during freezing temperatures, was rehabilitated through EASEL Animal Rescue League and Sosa’s Spa Paws before eventually being adopted into a new home.

Kailey, a dog surrendered after years without grooming, was rescued by the SPCA of Anne Arundel County in Maryland. Groomer Patrice McCarron helped remove severe matting that had left the dog struggling to eat comfortably. Kailey has since been adopted.