2,513-square-foot boutique offers apparel, accessories, and personalized styling services

Palm Desert, CA

Free People opened its doors on July 3 at The Shops on El Paseo, bringing the brand’s bohemian-inspired apparel and accessories to the Coachella Valley. The new boutique marks the brand’s continued expansion into growing lifestyle markets and introduces a dedicated in-store shopping experience for customers in the Palm Desert area.

The 2,513-square-foot store offers Free People’s signature assortment of apparel and accessories, including denim, knit tops, dresses, and seasonal collections. Shoppers can also browse a range of accessories such as jewelry, bags, and hair pieces. In addition to its product offering, the Palm Desert location provides personalized shopping experiences through one-on-one styling appointments with in-store stylists.

Through an adaptive reuse approach, the storefront preserves the existing structure and finishes while refreshing the glazing system and doors for a more refined, updated look. Inside, warm wood flooring, mica finishes, and Gladys pink plaster accents create an inviting shopping environment. The space features five fitting rooms outfitted with blackened hardware, peach-toned curtains, and backlit blacksmith cottage mirrors. At the center of the sales floor, a custom three-point-of-sale white oak cashwrap serves as a focal point, complemented by matching millwork throughout the space.

The boutique is located at 73-061 El Paseo, Palm Desert, CA 92260. Store hours are Monday through Saturday from 10 a.m. to 6 p.m., and Sunday from noon to 5 p.m.